Our president, Takashi Kondo, lived in America for 4 years and regularly deals with English-speaking clients. We also have an American on board who has 10 years marketing/advertising experience in Atlanta, GA, as well as a master's degree in marketing. She's lived in Japan since 2000. Finally, we have an excellent English-to-Japanese translator on staff.

You may think that most Japanese, especially those with good incomes, can read and understand English. This is most definitely not the case. And internet translation programs produce mostly nonsensical Japanese. A tiny minority here could easily navigate an English homepage and order form. If you are already getting orders from Japan through your English homepage, that means there is great potential here for your product. Take the time to communicate in Japanese in a way that shows you recognize the importance of this market, and you should see much better results.